Affiliate Editorial Calendar Suggestions & Marketing Ideas
| 1-Jan | New Years Day | New Year's Resolutions; health; exercise |
| 4-Jan | World Braille Day (birthday of Louis Braille) | Textured products |
| 15-Jan | Wikipedia Day | Focus on any article of relevance |
| 16-Jan | National Religious Freedom Day | Religious books; history books |
| Jan. 15-21 (floating Monday) | Birthday of Martin Luther King, Jr. | |
| Late Jan. to Mid-Feb. | Chinese New Year | First day of the first month of the Chinese calendar (between Jan. 21 and Feb. 20) |
| February | Super Bowl | Sports travel, jerseys, tshirts, equipment and gear |
| Feb (first Saturday) | Ice Cream for Breakfast Day | Anything fun! |
| 2-Feb | Groundhog Day | |
| 2-Feb | World Wetlands Day | Conservation-themes; waterfowl; waterfront travel destinations |
| Feb. 15-21 (floating Monday) | Washington's Birthday | |
| 14-Feb | Valentine Day | Red products; romantic gifts; live and cut flowers |
| 15-Feb | World Earthworm Day | Soil and gardening products; conservation themes |
| 17-Feb | Random Acts of Kindness Day (USA) | Gifts and fun |
| 27-Feb | National Pancake Day (USA) | |
| 29-Feb | Leap Year | Extra day every 4 years so it’s a great excuse for almost anything! |
| March (usually) | Spring Break | Travel (esp. the beach or skiing) |
| March (mostly) | NCAA March Madness | Basketball equipment; NCAA fan gear; select travel destinations |
| 1-Mar | National Pig Day (USA) | Pig-themed products; bacon |
| 2-Mar | Employee Appreciation Day | |
| 2-Mar | Texas Independence Day | Anything big (everything's bigger in Texas!) |
| 3-Mar | World Wildlife Day | |
| 8-Mar | International Women's Day | |
| 14-Mar | Pi Day | It's 3.14 so “pies” (or math, geek & logic-based items) |
| 17-Mar | St. Patrick's Day | Green things, Irish-themes |
| Mar. 19 or 20 | Spring Begins (Vernal Equinox) | Gardening; outdoor activities; swimwear; warm-weather clothing |
| 21-Mar | International Day of Forests | Trees; products made with wood; reclaimed wood products; select travel destinations |
| 22-Mar | World Water Day | Water filtration, water bottles, conservation |
| April (depends) | Easter Sunday (and Good Friday) | Christian themes and traditions; lillies |
| 1-Apr | April Fools' Day | Lots of fun, contraditions and riddles; great time for odd announcements |
| 2-Apr | World Autism Awareness Day | |
| 2-Apr | International Children's Book Day | Children's books and related educational toys |
| 7-Apr | World Health Day | Anything related to health; natural health products; vitamins and supplements |
| 10-Apr | World Homeopathy Day | |
| 11-Apr | National Pet Day | Pets - don’t forget uncommon pets |
| 15-Apr | Income Tax Filing Deadline | Anything related to money or savings (can promote time before as “Tax Season”) |
| 21-Apr | National Tea Day | Tea brewing and serving products; tea gifts; specialty teas |
| 22-Apr | Earth Day | Conservation; recycled products; reuseable products |
| 23-Apr | World Book Day | Anything related to books and learning |
| 29-Apr | International Dance Day | |
| April (Wednesday of last full week) | Administrative Professionals' Day | |
| April (last Friday) | Arbor Day | Planting trees; conservation; reclaimed wood products |
| May - 1st Sunday | World Laughter Day | Great time to promote fun products and themes |
| May - 2nd Sunday | Mother's Day (US & most of Europe) | Gifts for Mom (traditional and non-traditional options) |
| 1-May | May Day | |
| 4-May | International Firefighters' Day | |
| 4-May | Star Wars Day (“May the Fourth”) | Toys, collectibles and anything related to Star Wars |
| 5-May | Cinco de Mayo | Anything related to Mexico; made in Mexico products |
| 10-May | International Migratory Bird Day | Bird-watching glasses; bird books; bird feeders |
| 12-May | International Nurses Day | |
| 15-May | International Day of Families | Household items to support home-life; family-travel |
| 18-May | International Museum Day | Tourism and travel |
| 20-May | World Bee Day | Flowers, beekeeping supplies |
| 22-May | International Day for Biological Diversity | |
| 23-May | World Turtle Day | |
| 25-May | National Wine Day | Wine, wine clubs, wine travel (featured vineyards), cooking with wine |
| 28-May | Natural Burger Day | Grilling and grill products; beef (especially high-end) |
| May 25-31 (floating Monday) | Memorial Day | |
| May (Saturday of third full week) | International Heritage Breeds Day | Heriloom seeds; vintage tools; classic books; heirloom-quality products |
| June (First Friday) | National Donut Day (USA) | |
| 3rd Sunday | Fathers' Day in some countries | |
| 1-Jun | International Children's Day | |
| 1-Jun | World Milk Day | |
| 3-Jun | World Bicycle Day | |
| 5-Jun | World Environment Day | |
| 6-Jun | D-Day | |
| 6-Jun | World Pest Day | Natural pest control products and plants |
| 8-Jun | National BFF Day | Fun gifts for best friends |
| 8-Jun | World Oceans Day | Beach travel; conservation products; whale and dolphin-themed products |
| 14-Jun | Flag Day | Red, white and blue items |
| 17-Jun | World Day to Combat Desertification and Drought | Trees, water conservation products, succulents |
| 18-Jun | National Splurge Day | Luxury items; impulse buying; fun things |
| 19-Jun | Juneteenth (Freedom Day) | African-American themes: history, culture, travel, liberty, education |
| 21-Jun | International Yoga Day | Exercise, yoga clothing & gear, relaxation |
| July 3 - August 11 | Dog Days of Summer* | About anything refreshing during hot and humid summer weather |
| July (date varies) | Prime Day (Amazon - usually over 24 hrs) | Everything since it seems to lift all online shopping like Cyber Monday |
| 1-Jul | Canada Day | Maple leaf products; made in Canada products |
| 4-Jul | Independence Day | Red, white and blue items; made in USA products |
| 7-Jul | World Chocolate Day | Chocolate products, plants, related items |
| 25-Jul | Christmas in July | Any mid-year sales items; great excuse for a sale |
| 30-Jul | International Day of Friendship | |
| August (all month long) | Back to School | Clothing, school supplies, school uniforms, computers, home schooling materials |
| August (First Sunday) | International Friendship Day | |
| August (3rd Saturday) | National Honey Bee Day | Flowers; beekeeping gear |
| 12-Aug | International Youth Day | |
| 13-Aug | International Lefthanders Day | Left-handed tools and products; t-shirts, hats |
| 20-Aug | World Mosquito Day | Natural pest control products and plants |
| 21-Aug | World Senior Citizens Day | Travel; convenience products; healthy-living themes |
| 25-Aug | Christmas in August | Another great excuse for a sale |
| September (First Monday) | Labor Day | |
| 13-Sep | International Chocolate Day | Chocolate products, anything with chocolate |
| 19-Sep | International Talk Like a Pirate Day | Nothing but fun stuff |
| 28-Sep | Ask a Stupid Question Day | Feature the FAQ and introduct unusual products |
| 29-Sep | International Coffee Day | Coffee; coffee brewing, grinding and serving; coffee themed products |
| October 1-31 | Breast Cancer Awareness Month | Pink products (some give donations) |
| October 1-31 | National Pizza Month | Kitchen products and ingredients related to pizza |
| October (First Friday) | World Smile Day | Sunflowers (gardening); toys, games; humorous tshirts; anything that puts a smile on faces! |
| 1-Oct | World Vegetarian Day | Decorative food plants; meat alternatives |
| 5-Oct | World Teachers' Day | Anything related to learning; teacher gifts |
| Oct. 8-14 (floating Monday) | Columbus Day | |
| 16-Oct | National Boss Day (Boss's Day) | |
| 31-Oct | Halloween | Orange things; pumpkins; sweets; harvest-themes |
| 1-Nov | World Vegan Day | Decorative food plants; meat alternatives |
| 11-Nov | Veterans' Day (originally Armistice Day) | Federal U.S. holiday for honoring military veterans - military discounts; patriotic products; freedom-themed sales and promotions |
| 11-Nov | Singles Day | Originated in China but becoming a huge shopping day globally |
| 14-Nov | Children's Day | Toys and anything related to babies and children |
| Nov. 22-28 (floating Thursday) | Thanksgiving | Anything relating to turkeys, Pilgrims, thanks |
| Friday after Thanksgiving | Black Friday | Free shipping; big discounts (big start of Holiday Shopping) |
| Monday after Thanksgiving | Cyber Monday | Online specific sales and promotions |
| Thanksgiving - Cyber Monday | Cyber Week | Combine all these days into a big sales and/or promotional extravaganza |
| December (First 12 days) | 12 Days of Christmas | Different flash sale item each day (or a different type of sale each day) |
| 5-Dec | World Soil Day | Soil and gardening products; conservation themes |
| 11-Dec | International Mountain Day | Mountain flowers and plants; mountain travel destinations |
| December (varies but mid-Dec) | Free Shipping Day | Single-day event offering guaranteed delivery by Christmas Eve with free shipping |
| December (around 12-20) | Last Chance Shipping | Anything that can arrive by Christmas Eve without expedited shipping (can be like Cyber Week II) |
| 25-Dec | Christmas | Online events for anything and everything (many are gifted cash)! |
| 26-Dec | Boxing Day | Much like Black Friday in the non-US English-speaking world |
| 31-Dec | New Year's Eve | End of the year clearance sales work well |
*Dog Days of Summer - See this article for some interesting details about this timeframe.
Other Commemorative Date Resources
- Days of the Year – Their aim is to "bring all of the world’s weird, funny, wonderful, unknown and bizarre holidays under one roof."
- List of minor secular observances – Compiled by the editors of Wikipedia.
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